![]() The J-Harden label will include the likeness of Harden’s beard with bright colours and a floral design inside a silhouette of Harden’s face. We’re thrilled to be part of the same team.” James brings so much positive energy and a high level of enthusiasm to this partnership that will be felt by anyone who picks up a bottle of J-Harden starting in September. Harden added that his wine will be “smooth, full-bodied, and jammy”.Įnrique Morgan, Accolade’s managing director of the Americas, added: “We share James’ passion for making the wine industry more accessible to the masses. If you’re new to wine or an experienced enthusiast, I believe you’ll love this wine as much as I do.”Īccording to Accolade Wines, Harden’s involvement in the label goes far beyond an equity stake and combines his love for fashion, art, style, and wine and sawHarden working closely with the team to offer his input on the taste, look, and feel that match his personality. Harden declined his 47 million player option on his 171 million contract signed originally. Through my partnership with Accolade and the release of J-Harden, my goal is to make a high-quality product that can be enjoyed by the masses at a reasonable price. Harden averaged 22.5/8/10.5 with the Nets and averaged 21/7/10.5 with the 76ers in the regular season. “I have always seen the wine industry as a closed-door environment. Harden said: “My entrance into the wine game is much bigger than just having my own label,” said Harden. The collection will begin with a California Cabernet Sauvignon and a California Red Blend, and will be distributed by Vivino, Go Puff, Bevmo, and HEB, retailing at US$16.99 per bottle. The equity partnership, which is a collaboration with Accolade Wines’ Jam Shed brand, is centred around a mission to make quality wine more accessible to all consumers, is scheduled to be available to buy online and through leading retailers across the US from 1 September. NBA superstar James Harden has teamed up with Accolade Wines to release his first signature wine collection, J-Harden.
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